The journey the patient travels is a multi-step, multifaceted experience that includes a wide range of people, places and things. It also includes private thoughts, perceptions, biases, and a deep emotional response to what is happening. Understanding this experience is paramount to being able to best serve the patient and meet their needs (even those needs they might not be aware of). But how?
Here’s what we know — patients are people. And people are complex and multidimensional. Especially when faced with a new diagnosis, treatments and more. To truly understand their journey, we must first remember this foundational truth and build an approach around this multidimensional perspective.
Closer to the heart of the patient experience.
Need to get inside the hearts and minds of your target patient? Let us show you the possibilities.
Our patient journey work takes advantage of a strategic multi-modal, multi-touchpoint process. We bring a host of methodologies to the table as we uncover the patient experience through their eyes and those who journey with them (physicians, caregivers, loved ones and more). Multi-modal ensures that each patient can share their experience through a variety of lenses. Multi-touchpoints allow us to go beyond building rapport to building a true relationship — a relationship of trust. And this trust opens the door to deeper and more meaningful insights.