You put your shoes on the same way every day without thinking. Doctors do the same — especially in how they interact with patients and make treatment decisions. Encounter taps into those defaults to reveal what’s really driving behavior behind the scenes.

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People can only tell you what they think they do and say. Without actually observing their behavior, we simply have to take their word for it. By immersing respondents within clinical interactions, we see their default behaviors and hear their discussions unfold with patients.