Patient/physician interaction comes to life


  • Effectively explore and understand observed behaviors and associated drivers (vs. what may be stated in more conventional methodologies)

  • Allows you to be a “fly on the wall,” observing physician's default behaviors

  • Full control over desired variables –   e.g. how patients present, “what if” scenarios, etc.

  • Observe how they communicate with patients, how they educate them on their disease, and the rationale for therapeutic decisions and choices

A valuable methodology using highly trained patient simulators to represent clinical scenarios with real physicians.

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