Patient/physician interaction comes to life
Effectively explore and understand observed behaviors and associated drivers (vs. what may be stated in more conventional methodologies)
Allows you to be a “fly on the wall,” observing physician's default behaviors
Full control over desired variables – e.g. how patients present, “what if” scenarios, etc.
Observe how they communicate with patients, how they educate them on their disease, and the rationale for therapeutic decisions and choices
A valuable methodology using highly trained patient simulators to represent clinical scenarios with real physicians.