Harper Global

WHAT IS IT?

An online approach that through its longitudinal, organic nature allows Harper Global to develop respondent dialogs that are far more extensive than one-off interactions. HealthShare also allows for more depth in discovery efforts, be they emotional and attitudinal insights in a diagnostic area, or feedback to an extensive program offering.

A CASE STUDY

Recently HealthShare was used for a client who wanted to understand the market landscape for their disease state.

Utilizing HealthShare, Harper Global was able to understand the patient experience for this disease state, how patients were diagnosed and where and how they got their initial information. We also discovered the emotions behind treatment and medication choices, how it impacted their families and loved ones and how patients defined success. The client received a robust look at the disease state and how their brand might be able to leverage this information for positioning, branding and future patient communication.

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