Encounter - Our Methodologies

WHAT IS IT?

A proven process that provides marketing teams with the unique opportunity to observe live interaction and dialog between clinicians and a variety of patient presentations to expose clinical behaviors and their associated functional, attitudinal and emotional drivers.

A CASE STUDY

Recently Encounter® was used for a client who needed to understand when their competitors' brands were being used and why their brand wasn't being chosen. They wanted to understand the rational and emotional drivers behind treatment choice in the physician's mind.

Utilizing Encounter®, Harper Global was able to uncover what drove the physician treatment selection and what drivers could be affected to increase selection of their brand.

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